Brands don’t shape culture. Culture shapes brands. Now, as the culture wars escalate, businesses are becoming a battlefront. Disney has filed a lawsuit against Florida governor Ron DeSantis, alleging that Florida is attempting to “weaponize government power” against the company in retaliation for voicing its support for the LGBTQIA+ community and this is hurting Disney’s business. Earlier this month, Anheuser-Busch abandoned its commitment to the queer community and put two ad executives on leave after a marketing stunt intended to ingratiate Bud Light with younger, more diverse drinkers backfired.