Budweiser's missteps highlight culture shifts that should terrify us
jessiwrites.substack.com
Brands don’t shape culture. Culture shapes brands. Now, as the culture wars escalate, businesses are becoming a battlefront. Disney has filed a lawsuit against Florida governor Ron DeSantis, alleging that Florida is attempting to “weaponize government power” against the company in retaliation for voicing its support for the LGBTQIA+ community and this is hurting Disney’s business. Earlier this month, Anheuser-Busch abandoned its commitment to the queer community and put two ad executives on leave after a marketing stunt intended to ingratiate Bud Light with younger, more diverse drinkers backfired.
Budweiser's missteps highlight culture shifts that should terrify us
Budweiser's missteps highlight culture shifts…
Budweiser's missteps highlight culture shifts that should terrify us
Brands don’t shape culture. Culture shapes brands. Now, as the culture wars escalate, businesses are becoming a battlefront. Disney has filed a lawsuit against Florida governor Ron DeSantis, alleging that Florida is attempting to “weaponize government power” against the company in retaliation for voicing its support for the LGBTQIA+ community and this is hurting Disney’s business. Earlier this month, Anheuser-Busch abandoned its commitment to the queer community and put two ad executives on leave after a marketing stunt intended to ingratiate Bud Light with younger, more diverse drinkers backfired.